# A2P/10DLC Brand & Campaign Registration Form

[10DLC A2P Brand and Campaign Registration Form (docx)](https://docs.precision-computer.com/attachments/14)

A downloadable version of the A2P/10DLC Brand & Campaign Registration Form that can be used to submit to Carriers for approval of Brand and Campaign for SMS Messages

### What you need

1. Either the brand’s company website or online presence must include:  
    · A complete, comprehensive, clear, and accessible Privacy Policy that outlines how customer data is collected, used, and protected.   
    • A section in their Terms and Conditions (T&C) or Terms of Service (TOS) dedicated to SMS Communication.   
    · If linking to a company website, make sure:  
    o It is a working and secure website with a valid SSL certificate.  
    o The URL matches the company's brand name.  
    o Also, any forms asking for phone numbers MUST include a clear SMS disclosure on ALL forms, regardless of whether the number will be used to contact consumers via SMS.
2. A Privacy policy is required for all 10DLC messaging campaigns.  
    • The Privacy Policy MUST make clear that consumers’ Personally Identifiable Information (or PII) will not be shared, rented or sold to third parties for the purpose of marketing.
3. IMPORTANT:  
    • The Terms & Conditions (T&C) or Terms of Service (TOS) section should include the following:  
    o Program (Brand) name  
    o Product description, or the types of messages consumers might receive (be very detailed)  
    o Message frequency  
    o The “Message and data rates may apply” disclosure  
    o Opt-out instructions  
    o Customer Care Contact Information, or where/ how the end user contacts the brand if they need help
4. Business Information such as Legal Name, DBA, EIN Number, Legal Address, Etc